Wickes wanted a campaign built on real people and achievable DIY, content that makes home improvement feel doable and rewarding, with Wickes products woven naturally into each project rather than bolted on. Meet the Doers delivers that across five films, each told from a different angle.

Film 1 — Luke & Pre's bedroom transformation . DIY couple Luke and Pre turn their uninspiring white bedroom into a stylish master suite. We follow the plan and the Wickes order through to the real DIY, the chaos, the comedic disagreements, and close on the proud reveal.

Film 2 — The Frost Family garden transformation. A Leeds family revives a tired, unloved garden: stained paving, faded fences, a BBQ past its best. From shopping list to transformation, power-washing grime away, fresh paint on the fences, timber sleepers, furniture built and string lights hung, until the garden is finally ready for guests.

Film 3 — Community-led (To be filmed in July)

Film 4 — Talent-led, with Kimberley Walsh (To be filmed in September)

Film 5 — Social-first (To be filmed in September)

4 x Hero Films

1 x Social Edit

4 x 30s Cutdowns

15-20 Stills per Video

Real People Casting

UGC Management

Production: Sarai Carson, Phoebe Rahmatallah

Creative: Max Garner

Director: Simon Waldock

Sound: Adam Rinagl-Toy, Alex Hanton Rhys

Talent: Luke and Pre, and the Frost Family

Client: Wickes

Agency: Mail Metro Media and Dentsu