As part of a wider Good for the Soul media partnership with Mail Metro Media, Visit Scotland wanted a social-first video series that captures the essence of Scotland, from breathtaking vistas to endless adventures, and positions it as a must-see destination with something for everyone. The films sat at the heart of a multi-platform campaign designed to drive awareness, consideration and action.

Only in Scotland — an emotive series of three 30-second films that reframe the Scottish experience, built around three pillars: adventure to energise your soul, relaxation to sooth your soul, and food and drink to feed your soul.

Perthshire — A journey that swings between thrill and calm. To energise the soul, our couple sea-kayaks the Arbroath cliffs and takes a night bungee jump. To sooth the soul, stay at Macbeth's Bothy and wander the Millais Collection at Perth Art Gallery. And to feed the soul, a slow pour and a toast at Dewar's Distillery, before a candlelit dinner at Killiecrankie House.

Fife — A slower, coastal chapter that leans into stillness. To energise the soul, the couple walks the Cambo woodlands out to the wide sweep of Cambo Sands. To sooth the soul, they settle into the heritage charm of Cambo Estate, and reset in the shoreline Largo Castaway Sauna. And to feed the soul, a curated whisky and gin tasting at the contemporary Eden Mill Distillery, and an intimate local dinner to close the day.

Aberdeenshire — Wilderness and wonder. To energise the soul, the couple steps into a hands-on farm experience at The Farm Stop, then explores the turrets and gardens of Castle Fraser. To sooth the soul, they stay out in a secluded cabin at the Cairngorm Bothies and, see the Northern lights across the Aberdeenshire sky. And to feed the soul, refined local plates at Amuse in Aberdeen.

3 x Hero Films

15-20 Stills per Video

Distribution Across 2 large platforms; Mail Metro Media platforms and Visit Scotland owned Channels

Production: Sarai Carson, Phoebe Rahmatallah

Creative: Max Garner

Director: Simon Waldock

Editor: Simon Waldock

Client: Visit Scotland

Agency: Mail Metro Media