Cint wanted to build brand fame and land its position as the world's largest research and measurement marketplace, the brand that reaches not just everyone, but everyone worth knowing. The task: celebrate the richness of Cint's diverse, niche audiences and the underrepresented voices that usually go unseen, under the campaign line Everyone. Everywhere.

The idea worked in two strands. First, the Cint Curiosity Cabinet: an infinite, purple cabinet whose compartments hold curated audience figures, designed as simple archetypes so they read as real audience types, not manufactured personas. Second, documentary films that step inside the cabinet to tell the stories of real communities, candid interviews intercut with each group in action. All closing on "Cint, connecting brands with voices that matter."

Steppers UK — The community-interest outdoor organisation founded in 2020 by youth worker Cherelle Harding to encourage people from Black, Asian and minority ethnic backgrounds to explore the outdoors. We followed the group into the Malvern Hills, drawing out reflections on visibility, inclusion and why being seen and heard in every space matters.

American Auto Club UK — A community of classic and modern American-car enthusiasts united by a shared love of American motoring culture, captured at their meets and shows celebrating the history, style and performance of the cars they live for.

OOH animation — The Curiosity Cabinet brought to life as out-of-home animation: an infinite, hand-painted-feel world of curated audience figures, the campaign's metaphor made motion.

3 x Hero Films

2 x OOH Animations (Used across Las Vegas and New York)

2 x real communities featured

Production: Sarai Carson, Phoebe Rahmatallah

Creative: Max Garner

Director: Simon Waldock

Camera: Kit Dambite

Sound: Al Purkiss

Runner: Louise Watson

Client: Cint