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Trip wanted a light, scroll-stopping film to land a simple idea: after a busy or stressful day you don't need to reach for the wine when there's a Trip in the fridge.
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A playful "How To… Unwine" film in the style of a step-by-step guide. Animated text opens the video as the hook, a voiceover walks through each step, and our hero woman moves through the everyday carnage of family life, kids' shoes and toys everywhere, to reach her moment of calm. Steps build the gag: pick your Trip flavour, pour it over ice in a wine glass with a garnish, settle on the sofa, and unwine.
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How to Unwine — A 30-second comedic spot delivered in both 16:9 and 9:16 so it runs cleanly across pre-roll and social-first vertical placements. Fronted by actress Florence Bell as the hero woman, shot on location in Sheffield.
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1 × 30s Hero Film
Delivered in both 16:9 and 9:16
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Production: Phoebe Rahmatallah
Creative: Max Garner
Director: Simon Waldock
Sound: David Burn
Art Direction: Phoebe Rahmatallah
Talent: Florence Bell
Client: Trip
Agency: Mail Metro Media
TRIP - How to Unwine
Branded content · 1 × 30s film (16:9 + 9:16) · Comedy / scripted ·
A tongue-in-cheek how-to for drinks brand Trip, coining a word for swapping your evening glass of wine for something that helps you actually unwind.