Dr. Oetker wanted warm, authentic festive content built around real families baking together at Christmas, with Dr. Oetker products woven naturally through each recipe. The campaign pairs two emotive hero films, real siblings making a festive treat, with two fast, social-first how-to edits that teach the recipe itself.

Hero 1 — Ziggy & Shiloah's Christmas Tree Pancake Stack . Siblings Ziggy and Shiloah share their tradition of making green Christmas-tree pancakes for the family on Christmas morning. We capture the real sibling dynamic, the race for the mixer, the batter splatters, the competitive pancake-flipping, alongside candid chat about what they love about Christmas and their family traditions, building to the moment they carry the finished stack to their proud parents.

Hero 2 — Jasmine & Esme's Gingerbread Biscuits. Twins Jasmine and Esme, with a little help from big sister Isobel, do a "trial run" of the biscuits they'll leave out for Santa. Flour-dusted chaos, friendly rivalry over who kneads and decorates best, and genuine warmth, ending with them showing Mum their creations and sharing one together.

Social edits — Two POV "How To" recipes. Two fast, social-first tutorials (gingerbread biscuits and the pancake tree), shot POV-style with quick jump cuts, a voiceover and on-screen graphic text for ingredients, weights, temperatures and timings, designed to cover a full recipe in around 30 seconds for the feed.

2 day shoot; one day in Esher and the other in Liverpool.

2 x Hero films

2 × 30s Cutdowns

2 x BTS Videos

2 x Social How-To Edits

20+ Crew

Distribution Across 2 large platforms; Mail Metro Media platforms and Dr Oerker owned Channels

Production: Sarai Carson, Phoebe Rahmatallah

Creative: Max Garner

Director: Simon Waldock

Camera: Ed Beck, Jess James, Kit Dambite

Sound: Al Purkiss

Lighting: Gary Sobczyk, Ahn Doe

Art Department: Steve Oakes, Hunnigan Webster, Toby Sykes

Food Stylist: Rosie Scott, Hattie Baker

Runner: Olly Reynolds, Louise Watson

Chaperone: Kevin Sparshoot

Talent: Forson Family and Kwong Family

Client: Dr Oetker

Agency: Mail Metro Media and Wavemaker