Breast Cancer Now wanted to put real experience at the heart of its Wear It Pink campaign, reminding audiences why every pound raised matters. Rather than a scripted appeal, the film lets those who have lived through breast cancer tell their stories in their own words, with honesty, warmth and hope.

Two breast cancer survivors sit down together for an intimate, unscripted conversation, using their own personal photographs as prompts. Each photo opens a chapter of their story: life before diagnosis, the moments that tested them and what got them through. The result is a film driven entirely by their voices, with moments of shared understanding, humour and resilience that only come from two people who have truly been there.

1 × 30s Hero Film

16:9 and 9:16 Deliverables

Real People Led

Charity Social First Film

Production: Sarai Carson, Phoebe Rahmatallah

Creative Director: Max Garner

Director: Simon Waldock

Sound: Vidal Attiyey

Client: Breast Cancer Now

Agency: Mail Metro Media