Dr. Oetker wanted to bring home baking back to the heart of communities, taking it out of the kitchen and into town centres across the UK. The Community Kitchen Baking Bus Tour pairs a touring double-decker bus and pop-up kitchen marquee with free, hands-on baking sessions for local families, fronted by talent including Liam Charles and Helen Skelton. Each stop also delivers filmed how-to content, so every live moment lives on as social-first recipe content.

Hero 1 - Plymouth: Liam Charles’s Funfetti Scones. Liam Charles kicks off the tour on Plymouth Hoe, leading local families through Dr. Oetker’s colourful funfetti scones. We capture the buzz of the bus arriving, kids getting stuck in at the baking stations and Liam’s easy rapport with the families, alongside drone footage of the double-decker winding through the Devon lanes.

Hero 2 - Hull: Helen Skelton’s Ghost Cupcakes. Helen Skelton hosts a Halloween takeover in Queen Victoria Square, with families decorating spooky ghost cupcakes across two hands-on sessions. The film builds from icing-covered chaos at the stations to a “made earlier” reveal, with Helen guiding a step-by-step how-to between sessions.

Hero 3 - Bristol: Liam Charles’s Chocolate Sandwich Cakes. Liam returns for the Bristol stop, where families team up to bake and assemble indulgent chocolate sandwich cakes. Shot against the city’s Cenotaph, the film captures the teamwork, the chocolate-covered fingers and the pride of the finished bake.

Hero 4 - Bramham: Helen Skelton’s Christmas Gingerbread. The tour finishes at the Bramham Christmas market, with Helen leading families through festive gingerbread among the stalls and lights. Flour-dusted decorating and festive cheer bring the tour to a warm, Christmassy close.

4-stop UK tour: Plymouth, Hull, Bristol and Bramham.

4 x Live family baking activations

2 x Celebrity talent: Liam Charles and Helen Skelton

Double-decker bus, 12m x 6m baking marquee and mobile kitchen

4 x Hero films

3 x Social How-To Edits

3 x Cutdowns

3 x BTS

30+ Crew

Distribution across Mail Metro Media / Netmums platforms and Dr. Oetker owned channels

Client: @droetkerbakes, @mailmetromedia
Talent: @liamcbakes, @helenskelton
Production Company: Further Group
Creative Director: @maxigarner
Director: @simonwaldock
Producer: @sarai_carson_producer
Assistant Producer: @phoeberahm
Production Manager: @madz_ross
Production Assistant: @bylouisewatson
Camera Operators: @watts_oli_dop, @tom_boxx
Camera Assistant: @kitbite
Sound Recordists: @alex_purkiss_sound, @birch.sound
Gaffer: Stephen “Hoppy” Hopkins
Art Director: Steve Oakes
Standby Art Director: Toby Sykes
Home Economist: Hattie Baker
Home Ec. Assistants: Sophie Denmead, Rosie Jenkins, Sebastian Orlando
Baker: Stephen Lodge
Photographers: William Dax, Bruce Adams
HMU: Sarah Marks, Ashleigh Fehners
Runners: Holly Coysh, Lauren Cleverley, Yash Purav, Miles Lacey, Katie Hawkey, Max Phillips, Maia Charlton, Emily Hudson, Joe Shepherd, Nancy Symonds Hall