Clarins wanted an inspirational social-first video built around a real woman who has genuinely seen the benefits of Total Eye Lift. The goal: an authentic testimonial that doubles as a simple, effective how-to for a daily eye-care routine, building trust and driving consideration among women who value skincare that's both effective and fuss-free. Not just about beauty, but about confidence and self-care.

How to — Total Eye Lift . A relatable testimonial-meets-tutorial, told through one woman's genuine skincare journey. She speaks honestly about what's worked for her and why she swears by Total Eye Lift, while walking through an accessible, effortless daily routine using Clarins products. Fronted by London-based model, presenter and content creator Linda E, whose work spans campaigns for major beauty and fashion brands, the film keeps the routine simple and the story real.

1 × 30s Hero Film

16:9 and 9:16 Deliverables

Talent-Led

How to / Testimonial content

Production: Sarai Carson, Phoebe Rahmatallah

Creative Director: Max Garner

Director: Simon Waldock

Sound: Al Purkiss

Talent: Linda E

Client: Clarins

Agency: Mail Metro Media